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Stupid human tricks as smart marketing | The Globe and Mail

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
Susan Krashinsky - MARKETING REPORTER

It started out as a campaign for train safety from Melbourne, Australia rail company Metro Trains – comparing recklessness around trains with a number of other stupid and fatal mistakes. The video, which has been viewed on YouTube more than 80-million times and won a slew of awards, shows adorable cartoon characters meeting a variety of grisly ends.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/stupid-human-tricks-as-smart-marketing/article19148880/
 

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